September 2018 Project of the Month
SciTech Hands On Museum: Brand Overview Video
Digital Alliance had the privilege of producing a Brand Overview Video for the SciTech Hands On Museum in Aurora, IL. These videos are generally 1-3 minutes in length, and they are one of the best ways to let your customers know who you are, what you do, and why you do what you do.
When we first started discussions with SciTech, they expressed a concern that many businesses / non-profit organizations face: A lack of awareness.
Explaining SciTech verbally just doesn’t do it justice. There is just so much vibrant activity taking place within, that it begs to be seen. Video is easier for your brain to process than text, and that can be critical when you are trying to give your customers a general idea of all that you do in a short amount of time.
Video is no longer a nice-to-have piece of visual content marketing that only a a select few can afford to prioritize. It has become a mandatory communication tool to connect with audiences on an emotional level. If content marketing is a vehicle to form relationships with people, video makes it easier to do so.