August 2018 Project of the Month
The Driskill Foundation: The Power of Curiosity
Digital Alliance partnered with The Driskill Foundation. to produce a narrative-driven video centered around the ultimate theme of their non-profit organization: Curiosity. The video is an example of custom Branded Entertainment – A storytelling technique that allows you to connect with your audience in a unique and engaging way.
Let’s face it…
We live in a hectic, often overwhelming world, and people use entertainment to escape the monotony of daily life. If your brand can find a way to cut through the fog and truly engage the viewer, you’ll win customers for life.
Using branded entertainment is one of the most effective ways to utilize video for your business / organization. By using media to tell an entertaining story, you establish an emotional connection between the viewer and your brand.
That emotional engagement created from branded entertainment is the element that captures our imagination. And upon doing so, your brand creates a level of curiosity, provokes the audience to take action, and invites an open, healthy dialogue.
What brand wouldn’t love that type of engagement?